Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, which represents more than 650 unique hotels, resorts, residences, and hotel groups across 85 countries. Through its five collections which are present globally, Preferred Hotels & Resorts connects travellers to the singular luxury hospitality experience that meets their life and style preferences for each occasion.
Every property within the group's portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ guest loyalty program, Preferred Residences, Preferred Family, Preferred Pride, and Preferred Golf™ offer valuable benefits for travellers seeking a unique experience.
The groups iPrefer guest loyalty program provides points redeemable for cash-value Reward Certificates, elite status, complimentary benefits, and other special benefits to members upon eligible stays at more than 550 participating hotels and resorts worldwide. In addition to receiving one point for every dollar spent on net room reservations booked through eligible channels, members receive additional benefits based on their tier status, which is determined by points earned during a 12-month period. Currently, more than 1.6 million travellers have signed up for iPrefer membership.
With more than 250 hotels and resorts in 45 countries, the Preferred Family collection celebrates the specific needs of travelling families by providing exceptional experiences in the world’s greatest destinations. Representing a unique dedication to travellers of all ages, the Preferred Family Certification program qualifies hotels based on their offerings for children from infants to teenagers, requiring them to meet comprehensive criteria in five age-specific categories: hotel amenities, facilities, programs, services, and entertainment.
Preferred Golf is a worldwide collection of celebrated golf resorts. Membership to Preferred Golf provides guests with access to once-in-a-lifetime experiences on legendary fairways, many of which host the most prestigious tournaments on the professional circuit. Member benefits include priority access, complimentary rounds, and best-available rates at more than 80 golf resorts worldwide, as well consummate service from a dedicated VIP desk, personalized travel planning services, and a host of world-class facilities.
To be eligible, hotels must be either TAG Approved® (Community Marketing’s Travel Alternative Group) or belong to IGLTA® (International Gay & Lesbian Travel Association). Both organizations are universally recognized to set the standards for LGBT travel. Hotels that participate in Preferred Pride are offered diversity training to provide insight on best practices in serving the LGBT community from check-in to check-out. Participating hotels may choose to assign an internal ambassador who has completed the training and will champion the activity within the hotel. For a list of all Preferred Pride hotels.