The Westin Hotel, Cape Town, launches New Balance Gear Lending Programme

The Westin Hotel, Cape Town, launches New Balance Gear Lending Programme

Cape Town, South Africa

The Westin Hotel in Cape Town

The Westin Hotel in Cape Town, South Africa

The  five star Westin Cape Town in South Africa recently kicked off the celebration of the global launch of The Westin Hotels & Resorts’ successful New Balance Gear Lending programme with a 5km run around Cape Town. The Westin Hotel in Cape Town is one of more than 190 Westin properties worldwide, that combined will run nearly 10,000 kilometres (more than the land mass around the world), reinforcing the brand’s ongoing commitment to making fitness convenient for travellers. The Westin Hotel is now offering the innovative, exclusive product loan programme to guests, empowering more travellers to stay healthy and fit on the road.

From Start to Finish, The Westin Is Dedicated to Making Fitness Convenient for Travellers. Rob Kucera, General Manager at The Westin Cape Town says, “We pride ourselves with innovative thinking and are excited to unveil the Gear Lending programme which enables our guests to enjoy the opportunity to pack light yet continue their fitness regimes when travelling.” As part of the event Westin Hotels & Resorts together with New Balance globally donated more than 15,000 pairs of shoes to Soles4Souls, an organisation that provides shoes to adults and children in need, on behalf of The Westin and all participating hotels.

The Westin Cape Town Gym

The Westin Cape Town Gym

For just R50, guests of this Cape Town hotel can now borrow running shoes with disposable insoles, and in 2013 they will be able to rent a variety of men’s and women’s New Balance apparel including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women. Guests will also benefit from travel-specific fitness content and added-value experiences provided by New Balance. New Balance Fitness Global Ambassador and Celebrity trainer Holly Perkins developed exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. In addition, New Balance will continue to work with the property to enhance the current area running maps.

Westin’s decision to launch the gear lending programme globally was driven by the unprecedented positive feedback from users of the pilot programme which launched in 10 target markets in 2010. Guests also rated the gym in the top five amenities they look for in a hotel and are more likely to choose to work out with the New Balance programme in place. This innovative programme eliminates the hassle of packing gear, which surveyed guests listed as a key barrier to working out while traveling.

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