The Preferred Hotel Group targets expansion in Africa with its new sales office in Cape Town

Chicago – January 2012 – Preferred Hotel Group™ continues its commitment to global expansion by opening its first sales office in Africa, Cape Town, South Africa. With the newly appointed Caroline Daniel at the helm as Director, Global Sales – Africa, this office will further grow the brand’s presence on the African continent for South Africa Hotels.

The Preferred Hotel Group currently represent over 45 hotels in Africa which is rapidly recognized as a ‘land of opportunity’ for hospitality with its growing demand from international visitors and a growing middle-class domestically.

South Africa represents an amazing collection of 20 hotels including the intimate Last Word Collection of Boutique Hotels, the five star Cape Royale Luxury Hotel, the Lawhill Luxury Apartments, the magnificent Pezula Resort Hotel & Spa and the malaria free, big five Shamwari Game Reserve near Port Elizabeth.

For the rest of Africa, notable members include Essque Zalu Zanzibar in Tanzania, The Russelior Hotel & Spa in Tunisia, Hotel Carlton in Madagascar, Sarova Stanley in Kenya and Zambezi Queen which operates on the Chobe River between Namibia and Botswana.

The magnificent Eagles Crag Lodge at the Shamwari Game Reserve in South Africa

About Preferred Hotel Group™

With more than 850 best-in-class hotels and resorts in 70 countries, Preferred Hotel Group™ represents six distinctive brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Historic Hotels of America®, and Preferred Residences™, a membership-based exchange program for luxury shared-ownership resorts. Preferred Hotel Group also offers I Prefer™, a complimentary global guest benefit program, and Preferred Golf™, a membership-based program that grants access to over 100 of the world’s most renowned golf resorts.